64 entries from SA on The One Club for Creativity shortlist

Celebrating its 50th year, The One Show shortlist comprises 4,975 entries from 69 countries and regions this year. The top five countries are the US with 1,781, Canada with 452, UK with 334, Germany with 284, and France with 265.

SA leading agencies

South Africa has a total of 64 entries shortlisted. Ogilvy leads the pack with 16 entries, then FCB Africa with seven entries. TBWA and VMLY&R have six entries a piece, and M&C Saatchi Abel and Net#work BBDO on five. The Odd Number, and Romance Films have four entries shortlisted each, Promise three, with Grey Advertising Africa, Grid Worldwide and Joe Public have two each. Blackboard and King James – Part of Accenture Song, each have one entry on the shortlist.

SA entries

Ogilvy has seven entries for Volkswagon SA’s Game On campaign, which won the agency Digital Agency of the Year, and its client Volkswagen South Africa Best Digital Brand at the 2022 IAB Bookmarks Awards.

It has six entries for KFC’s Anything for the Taste while Romance Films has three entries, also for this campaign. Oglivy has three entries for its Bride Armour campaign for Carling Black Label that won gold in Cannes last year.

Net#work BBDO has four entries for AbInBev’s Corona campaign Free Surfer- Cass. VMLY&R has four entries for its Vodacom Anti High-jack ads for which it won Silver at Cannes 2022.

The Odd Number has three entries for Game’s Makes No Cents campaign. FCB Africa’s Campaign Hurt People, Hurt People for the Western Cape Government has three entries. The agency also has three entries for its Digital Youth ICT Academy logo design.

South Africa shortlisted entries

Agencies with the most entries shortlisted

FCB New York leads the world with 86 shortlisted entries. They include 31 for the A Song For Every CMO series for Spotify Advertising, 29 for McEnroe vs McEnroe on behalf of ABInBev Michelob ULTRA, and 15 for ABInBev Budweiser“The Billboard Is Yours To Take.

With 64 shortlisted entries is Ogilvy UK London, including 26 for Dove Toxic Influence, 24 for Relate The Hornicultural Society, and 11 for Have a Word on behalf of Mayor of London.

Rethink in Toronto, Montréal and Vancouver is close behind with 60 on the shortlist for 19 different entries, including 10 for Penguin Random House The Unburnable Book, and seven for Kraft Heinz Ketchup AI.

Dubai-based ‿ and us has 55 shortlisted entries, including 26 for Anghami Sole Music and 16 for The Undeniable Street View on behalf of United24, Nova Ukraine, Voices of Children and Boctok SOS.

With 53 is Droga5 New York for 15 different entries, including 14 for two Instacart entries: seven for Cart Couture and six for The World is Your Cart and one for the integrated campaign of the two.

Other top agencies for shortlisted entries are TBWAParis Boulogne-Billancourt with 48, Ogilvy Mumbai with 45, Wieden+Kennedy New York with 43, and BBDO New York with 40.

Shortlisted entries were selected by this year’s esteemed jury to move into the second round of judging, which is taking place now. This year’s finalists — entries that will win a Gold, Silver or Bronze Pencil, or Merit — will be announced later this month.

The complete One Show 2023 shortlist is available here.