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Procter & Gamble Co. is phasing out Opte, an inkjet wand that allowed for targeted makeup application, after touting it to investors and analysts for several years.
Opte is no longer fulfilling new product or refill orders, P&G spokeswoman Erica Noble said in an email, though it will continue to offer technical and warranty support. Subscription refills ceased in January, according to a notice posted on the website. There were no job cuts associated with the decision to unwind the brand.
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