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The May 2023 cosmetics round-up boasts a good balance between ground-breaking innovation and cult-favorite formulas.
Canadian brand Lixr is making strides in the farm-to-face beauty category with luxurious, powerful, and customizable offerings. Stradling the line between makeup and skincare, Lixr boasts formulas that are multi-functional and performance-driven.
Shiseido continues to innovate, launching the all-new Ultimune Eye Power Infusing Eye Concentrate and an upgraded version of the Eudermine Activating Essence, a formula that has been 100 years in the making.
Brands continue to experiment with virtual beauty storefronts and The Clinique Lab is a great example of this. Artificial intelligence is also present in the May 2023 cosmetics round-up. Duradry’s new AM antiperspirant stick was formulated with the help of ChatGPT.
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